Adtech Privacy Intelligence

The regulatory radar built for privacy lawyers in adtech

Adtech privacy law moves faster than any newsletter can track. PrivacyWatch monitors 32 sources — FTC, CPPA, EDPB, CNIL, DPC Ireland, ICO, IAB Europe, W3C, CJEU, Google, Apple, and more — so you stay ahead of the next enforcement wave, not behind it.

Open PrivacyWatch → See what's inside

Beta · AI-generated content · Always verify against primary sources

32 Regulatory sources
30 Active adtech developments
5 Technical standards tracked
9 Upcoming deadlines
The problem

Adtech privacy law is a patchwork of overlapping jurisdictions, fast-moving standards, and simultaneous enforcement — and it never slows down

Lawyers advising adtech clients today are expected to track California, the EU, the UK, and a dozen US states simultaneously — while standards bodies like the IAB and W3C rewrite the technical foundations every six months.

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Six jurisdictions, one client
A single DSP client faces CPRA, GDPR, UK GDPR, and emerging state laws simultaneously — each with different rules on consent, legitimate interest, and data broker registration.
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Standards change mid-case
IAB Europe's TCF v3.0 is removing legitimate interest as a legal basis for behavioral advertising. W3C's GPC spec just became a Candidate Recommendation. Your advice has to keep up.
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Enforcement is escalating
CPPA, ICO, and EDPB are all actively auditing adtech simultaneously. Missing one enforcement wave means your clients get letters instead of preparation time.
What PrivacyWatch does

One place to watch everything that matters for adtech privacy counsel

PrivacyWatch aggregates regulatory developments, enforcement actions, technical standards changes, and compliance deadlines — all in one tool, all with citations to primary sources so you can verify before you advise.

Every item links directly to the official regulation text, guidance document, or enforcement notice. Nothing goes unsourced.

A built-in search panel lets you query across all content — type legitimate interest, TCF, or GPC and see every relevant regulation, standard, and deadline in seconds.

Who it's for

Built for privacy professionals who advise the adtech ecosystem

Whether you're external counsel advising DSPs and SSPs, in-house at a publisher, or running compliance at a CMP — PrivacyWatch is tuned for the overlapping regulatory complexity you live in every day.

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External counsel
Adtech Privacy Lawyer
You advise DSPs, SSPs, CMPs, data brokers, and publishers on regulatory risk. You need to know what changed, what the deadline is, and what to tell clients — fast.
  • Enforcement actions with citations and deadlines
  • Draft client advisory language via search panel
  • Jurisdiction-by-jurisdiction filter (EU, CA, UK, Multi-state)
  • Standards changes that affect your clients' tech stack
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In-house counsel
General Counsel / Privacy Lead
You own the compliance posture across your company's adtech infrastructure. You need a single view of what's live, what's coming, and what you're already late on.
  • Deadline tracker sorted by urgency — nothing slips
  • Standards tracker for your engineering team's roadmap
  • Alerts when new enforcement actions or rules drop
  • Primary source links for board-level reporting
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Compliance
Privacy & Compliance Officer
You translate legal requirements into operational controls. You need to know which technical standards changed, which GPC signals to propagate, and which OpenRTB fields are now mandatory.
  • Standards tracker: IAB TCF, GPP, OpenRTB, Apple ATT
  • GPC and consent signal propagation requirements
  • CPPA audit checklist items with statutory citations
  • Live feed of FTC, IAPP, and IAB Tech Lab updates
Features

What you get inside PrivacyWatch

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Regulation Radar
A live feed of adtech regulatory developments across CPPA, EDPB, FTC, ICO, IAB, and W3C — each with status (EFFECTIVE, CONSULTATION, ENFORCEMENT), priority flag, action item, and citation to primary source.
Live
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Standards Tracker
Track the technical standards your clients' systems run on: IAB Europe TCF (v2.2 → v3.0), IAB GPP, Google Privacy Sandbox APIs, Apple ATT, and OpenRTB — with version history, impact level, and spec links.
Live
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Deadline Tracker
Upcoming compliance deadlines sorted by urgency with day countdown, statutory citation, and a direct link to the source. Never miss a response window or risk assessment due date again.
Live
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Content Search
Search across all regulations, standards, deadlines, and live feed in real time. Type a term — legitimate interest, TCF, GPC — and see every matching item with highlighted excerpts and citations.
Beta
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Primary Source Citations
Every item links directly to the official text — regulation, enforcement notice, spec document, or official guidance. Statutory citations (Cal. Civ. Code §, GDPR Art. 6) are shown alongside every card.
Live
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Live Feed & Alerts
Real-time RSS from FTC, IAPP, IAB Tech Lab, CNIL, EDPB, ICO, and OAIC with auto-sync every 10 minutes. New items trigger an alert badge and optional browser notification — so you know the moment something drops.
Beta
Data sources

32 authoritative sources across 5 categories

Primary regulatory and standards sources — not news aggregators. Every item traces to an official document.

FTC
Federal Trade Commission
Commercial Surveillance Rule, enforcement, data broker regulation
CPPA
CA Privacy Protection Agency
CPRA, ADMT regulations, adtech audit initiative, GPC enforcement
CO AG
Colorado Attorney General
CPA enforcement, mandatory GPC recognition, data broker audits
TX AG
Texas Attorney General
TDPSA enforcement, data broker registration, sensitive data consent
CT AG
Connecticut Attorney General
CTDPA profiling opt-out, lookalike modeling guidance
VA AG
Virginia Attorney General
CDPA enforcement, targeted advertising opt-out
FCC
Federal Communications Commission
Telecom privacy, CPNI rules, robocall/TCPA enforcement
IAPP
Intl. Assoc. of Privacy Professionals
APRA tracker, state law developments, enforcement news digest
EDPB
European Data Protection Board
GDPR guidelines, legitimate interest decisions, cross-DPA coordination
CNIL
France — CNIL
Cookie consent enforcement, adtech fines, analytics guidance
DPC
Ireland — Data Protection Commission
Regulates Meta, Google, TikTok, LinkedIn, Twitter/X (all EU HQ'd in Ireland)
APD
Belgium — APD / GBA
TCF ruling against IAB Europe, ongoing compliance monitoring
Garante
Italy — Garante Privacy
Cookie sweeps, analytics enforcement, AI profiling decisions
AEPD
Spain — AEPD
RTB guidance, TCF enforcement, behavioral advertising rulings
DSK
Germany — DSK / BfDI
Cookie consent position, TTDSG interpretation, consent-or-pay rulings
ICO
UK — Information Commissioner
UK GDPR enforcement, RTB investigation, SSP enforcement notices
DSA / DMA
European Commission
VLOP ad targeting restrictions, gatekeeper consent obligations, EC enforcement
EU AI Act
EU Artificial Intelligence Act
Prohibited AI (biometric targeting), high-risk AI obligations, ADM transparency
ePrivacy
ePrivacy Regulation (pending)
Cookie Directive replacement, browser-level consent model, tracking rules
CJEU
Court of Justice of the EU
C-252/21 (Meta/LI), Schrems II, foundational GDPR adtech rulings
OPC
Canada — Privacy Commissioner
PIPEDA, Bill C-27/CPPA, Quebec Law 25 enforcement
OAIC
Australia — OAIC
Privacy Act reform, targeted advertising consent, right of action proposals
PDPC
Singapore — PDPC
PDPA 2021 amendments, adtech data use obligations
US Courts
US Federal / State Courts
ECPA/CIPA wiretapping class actions, session replay liability, pixel cases
IAB Europe
IAB Europe / IAB Tech Lab
TCF, GPP, OpenRTB spec, AdsCert, sellers.json, consent signal standards
W3C
World Wide Web Consortium
GPC spec, Privacy Sandbox APIs, Privacy CG working group
NAI
Network Advertising Initiative
Code of conduct, CCBA opt-out standards, FTC self-regulatory framework
DAA
Digital Advertising Alliance
AdChoices program, fingerprinting opt-out, cross-context behavioral ad principles
TAG
Trustworthy Accountability Group
CAF consent signal validation, brand safety, fraud prevention certification
Prebid
Prebid.org
Header bidding standards, GPP/USP module migration, consent passthrough
Google
Google / Alphabet
Consent Mode v2, Privacy Sandbox, DV360/GAM policy, DMA compliance
Apple
Apple
ATT framework, Privacy Manifests, SKAdNetwork, Link Tracking Protection
Meta
Meta / Facebook
Restricted Data Use, Audience Network consent signals, CAPI requirements
Microsoft
Microsoft
Edge tracking prevention, MSFT Advertising policy, LinkedIn DPC compliance
How it works

Simple to start, useful every day

1
Open the Regulation Radar
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Developments are shown in priority order — EFFECTIVE rules first, then ENFORCEMENT actions, then open CONSULTATIONs. Filter by source (CNIL, FTC, EDPB…) or jurisdiction from the left rail.
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Click any card for the full picture
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Each card shows the summary, required client action, compliance deadline, and direct links to the primary source. Citations include the exact statutory reference (e.g., Cal. Civ. Code § 1798.185(a)(16)) so you can go straight to the authoritative text.
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Search across all content
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Type any term into the right-hand panel — legitimate interest, TCF, GPC, DSP California — and see matching items across regulations, standards, deadlines, and live feed with highlighted matches.
4
Check Standards Tracker before advising on tech
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When a client asks about cookie deprecation, consent string migration, or GPC implementation — the Standards Tracker shows the current version, next version, and what's changing in IAB TCF, GPP, Privacy Sandbox, Apple ATT, and OpenRTB.
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Stay current with live alerts
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Enable browser notifications to be alerted the moment a new item drops from any of your 32 watched sources. The site auto-syncs every 10 minutes from 7 live RSS feeds.
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AI-generated content — verify before advising
PrivacyWatch is a research and monitoring tool in beta. Regulatory summaries, action items, and deadlines are AI-generated and may be incomplete, outdated, or imprecise. Always verify against primary sources before relying on this content for legal advice. Every item includes citation links to the authoritative source — use them. This tool is not a substitute for independent legal research or professional judgment.

Source links verified against official government and standards body URLs. Report broken links or inaccuracies using the feedback button in the app.